What is social media marketing?
More and more your clients are looking to social media as a means of getting to know and trust your brand. The internet leveled the playing field for businesses large and small. Social media is an opportunity to show your prospective clients that working with your brand means working with a company that truly cares about their clients.
Q: But who has the time?
A: I do.
We offer flexible options for your convenience. Having trouble creating dynamic, regular and on-message content for your company? Talk to us about creating an editorial calendar that your own team members can utilize. Simply have NO TIME for social media in your business model? Not a problem. Hand us those keys – we will take it from here.
Facebook is a social platform that relies on the inherently social nature of our culture. The influence that your close circle and second-level connections have on you can be seemingly unfelt, but research shows that what you see in your newsfeed is affecting how you think and act in your daily life. It is considered the second most visual social networking platform and at over 1.3 billion active users (Statista) is retaining some of the highest level of engagement the internet has ever seen. So – why does that matter for your business and where does Facebook fit into your Digital Marketing Success Story? Because more and more, your prospective clients are looking to work with a company that they know and trust. Need help?
Twitter refuses to be underestimated. What, often times, can be mistaken for a silly social communication tool is actually a direct window into the wants and needs of your clients. Boasting 288 million average active monthly users (Business Insider), Twitter is constantly improving the platform to provide a better user experience and a more applicable marketing service for businesses around the world. So how does a small business make Twitter work for them? Speak to your audience. Consistent postings on Twitter can gain a following of people who are being primed to purchase. Dynamic or humorous content can help to earn the trust and build the relationship that we know to be so valuable in the market place today. Need help?
Linked in has earned its place in the Digital Marketing world. While most people and business’ agree that this is a platform worth participating with – many are confused as to what exactly it does, and what exactly to do with it. Linked in offers it’s user the opportunity to put professionalism and skill set at the forefront of their profile. Usage of the site is mainly for job seekers and professional connections and therefore allows businesses the opportunity to find new talent, and to promote their brand to other companies they may wish to work with. Business profiles can be managed to share and communicate with an audience who is specifically interested in seeing industry relative information. Need help?
As of January, 2015 Pinterest boasted over 50.50 million unique users. (Statista) Pinterest is one of the youngest social networks and with that comes a lot of youthful energy. Business voices rang out and cried for proof of value and Pinterest has been one of the first to offer tangible evidence of this social mediums worth. From a consumer’s standpoint – Pinterest is an amazing tool for instant gratification and visual cataloguing. Hours can be consumed in collecting and cataloguing information and most importantly – this information can be saved away in easy to find places for reference later. Business’s are utilizing this as an opportunity to secure a place in the memory of their audience. Relationship is the driving force behind sales today and Pinterest provides a place for businesses to show off their personality. Need help?
Google Plus is search and social together on one platform. The reason that social media is often under supported in business marketing plans, is the complexity of proving the return on investment. Money spent on SEO and Google Ad Words ensures that your content is already being placed in the hands of the right audience. They were already searching for what you have to offer. Combine search with the ability to interact socially and in theory, you have a perfect conversion environment. Google Plus offers the user an opportunity to grow and shape an audience to ensure that your message is reaching that sweet spot of people who are looking for just what you have to offer. Need help?
“The number of US Instagram users increased nearly 60% in 2014, bringing the social network’s US monthly user base to 64.2 million people”. (eMarketer) In the world of social media, Instagram is the “little engine that could”. In 2014, Instagram officially surpassed Twitter to become the second-largest social network next to its parent-company Facebook. The success of this seemingly simplistic platform is due, in part, to the visual and short-term attention span of users. We want pretty pictures, we want fast information, and we want it all right NOW.
To a small business owner – this means development and distribution of dynamic visual content on a regular basis. Your images should be on-message and attract your target audience. Need help?