Client Resources

There is a lot to consider and understand when investing in a website for your business. I want nothing more than to make this process clear and simple for our clients.

Freqently Asked Questions

Do You Handle Search Engine Optimization (SEO)?

Search Engine Optimization is the active service of enhancing your website to perform well on search engines. This means that when someone types in a search that pertains to your business or service on a search engine (eg. Google), your website is more likely to appear as a top choice in the search results. Bridgetown Marketing is NOT an SEO company, nor are we SEO experts. Our sites are built with clean and healthy code that works as a wonderful blank canvas for your SEO provider.

If we are redesigning your site, there are a few things to keep in mind. We cannot guarantee that the new site will retain the same level of Search Engine Optimization (SEO) as your current site. If SEO services have been performed on your current site, we would ask that you have a discussion with your current SEO provider about the rebuild and we may ask that you connect us.

Note: If you would like to be connected with an SEO expert, we would be happy to refer you to a few companies we respect.

Will My Site Work On All Devices?

Bridgetown Marketing sites are designed on desktop/laptop computers. Once you’ve approved the design, we optimize the design for display on tablets and mobile devices. That means that your site will look wonderful and be easy for your visitors to use, no matter what device they are viewing it on.

Can I Include An Opt-in/Email Funnels On My Site?

While we are happy to build a subscription form into your website, the opt-in itself should be developed prior to designing the website. This includes any automated email response that a user receives after subscribing to your newsletter, as well as any free offer they may receive for signing up.

What Is GDPR & Accessibility?

GDPR stands for General Data Protection Regulation and is a strict law enforced in places around the world. GDPR compliance on websites often looks like the “accept cookies” button that appears when you first navigate to a site. All sites built by Bridgetown Marketing will include a plugin to create that “accept cookies” button, but we encourage you to educate yourself on this law to understand how it may affect your business.

Laws relative to the Accessibility of your website are changing rapidly. Bridgetown Marketing does not provide Accessibility specific design. We recommend that you stay up to date on your responsibility as a business owner by hiring an attorney who specializes in Accessibility. You can learn more about Accessibility of websites here.

Will My Site Include Google Analytics?

Every site built by Bridgetown Marketing will be associated with a Google Analytics property. If at any point you would like to access the reporting available through Google Analytics, Bridgetown Marketing can transfer ownership of that Google Analytics property to you. You will need to set up a Google Analytics account in order for us to transfer this to you.

How Does The Revision Process Work?

Depending on your project, you may be offered 2-3 rounds of revision on your site design. After your initial design has been completed, we will send you a look at the site. You will have one week from that date to review the design and provide us an initial round of feedback via either a detailed list of changes or a scheduled zoom call. When sending revision requests, please be as specific as possible. If there is something you dislike about a design, please try and provide us with alternative options or examples to help communicate your preference.

Glossary

You deserve to understand what you are investing your time and money in.

URL Name / Domain Name

Your URL the full address used to find a particular page on your site. An example might be https://www.bridgetown-marketing.com/contact

Your domain is the name of your website, for example yoursite.com and is what you will purchase from a Regsitrar (think GoDaddy)

Hosting / Server

Search Engine Optimization is the active service of enhancing your website to perform well on search engines. This means that when someone types in a search that pertains to your business or service on a search engine (eg. Google), your website is more likely to appear as a top choice in the search results. Bridgetown Marketing is NOT an SEO company, nor are we SEO experts. Our sites are built with clean and healthy code that works as a wonderful blank canvas for your SEO provider.

If we are redesigning your site, there are a few things to keep in mind. We cannot guarantee that the new site will retain the same level of Search Engine Optimization (SEO) as your current site. If SEO services have been performed on your current site, we would ask that you have a discussion with your current SEO provider about the rebuild and we may ask that you connect us.

Note: If you would like to be connected with an SEO expert, we would be happy to refer you to a few companies we respect.

Navigation Bar / Menu

The Navigation of a website is usually located at the top of each page of a site. It consists of the main pages (parent pages) of your site and the corresponding sub pages (child pages) of your site. 

A parent page generally lives on the main navigation and the child pages are the pages that drop down from those main options.

Sidebar

A sidebar is a narrow column usually on the left or right side of the screen. It regularly houses links to categories of blog posts or navigation items for the site.

Child Page / Parent Page

A parent page is a page containing higher level content. Child pages are more sepcific and relate back to a main level topic/page.

Pop Ups / Overlays

This is added functionality to your site. A new peice of information can be seen after a certain trigger happens. For instance, a new box of information may appear on top of the regular content of a site after someone clicks a button or scrolls to a certain part of the page.

Social Media Feeds / Links

These are the icons for the different social media platforms. They will link to your own specific page. 

A Social Media Feed can be embedded on your site so that anything you post to that particular social media account will appear on your page.

Galleries

This is a collection of images. It can be displayed as a slideshow or as a grid.

Accordions

This is an example of a way to display a lot of content on your site without overwhelming the user. An accordion is a list of topics. Each topic can be clicked on to open up more information and when it does, the other topics close.

Anchor Links

Anchor Links are tags assigned to a specific place on a page. A link can be created, incorporating the tag so that a user can click and be taken to a particular place on a particular page.

CSS / Style Sheet

CSS (Cascading Style Sheet) is what makes a website look great! How a site is presented (the size of the font, the color of a background, etc) can have a big impact on the experience of the user. It is more about effecting the website style than the content.

SiteMap

A sitemap in the design stage is a simple list or outline of the pages on your site. 

An XML sitemap is a list of all accessible pages on your site that is submited to Google and other search engines to let it know all of the content available on your site.

Widget

A Widget is a WordPress specific term, referring to a set of features that you can easily plug in to the sidebar on a wordpress site. Things like a search bar, or a category list of posts.

Plugin

Search Engine Optimization is the active service of enhancing your website to perform well on search engines. This means that when someone types in a search that pertains to your business or service on a search engine (eg. Google), your website is more likely to appear as a top choice in the search results. Bridgetown Marketing is NOT an SEO company, nor are we SEO experts. Our sites are built with clean and healthy code that works as a wonderful blank canvas for your SEO provider.

If we are redesigning your site, there are a few things to keep in mind. We cannot guarantee that the new site will retain the same level of Search Engine Optimization (SEO) as your current site. If SEO services have been performed on your current site, we would ask that you have a discussion with your current SEO provider about the rebuild and we may ask that you connect us.

Note: If you would like to be connected with an SEO expert, we would be happy to refer you to a few companies we respect.

FTP / SFTP

Website are made of hundreds to thousands of individual files. Making changes to those files is most easily done through an FTP (File Transfer Protocol) server. This is like a file management program that allows you to easily navigate through the files and folders that make up a site. SFTP (Secure File Transfer Protocol) is essentially the same thing, but more secure because it uses cryptographic protocols when anything is being transferred.

 

 

JPG / Jpeg

This is a file type used for photographs and graphics. This is the most commonly used file type for websites.

GIF

A Gif is most commonly used for animations and graphics that require transparency. 

SEO (Search Engine Optimization)

Search Engine Optimization is the active service of enhancing your website to perform well on search engines. This means that when someone types in a search that pertains to your business or service on a search engine (eg. Google), your website is more likely to appear as a top choice in the search results. Bridgetown Marketing is NOT an SEO company, nor are we SEO experts. Our sites are built with clean and healthy code that works as a wonderful blank canvas for your SEO provider.

Themes/Templates

Search Engine Optimization is the active service of enhancing your website to perform well on search engines. This means that when someone types in a search that pertains to your business or service on a search engine (eg. Google), your website is more likely to appear as a top choice in the search results. Bridgetown Marketing is NOT an SEO company, nor are we SEO experts. Our sites are built with clean and healthy code that works as a wonderful blank canvas for your SEO provider.

If we are redesigning your site, there are a few things to keep in mind. We cannot guarantee that the new site will retain the same level of Search Engine Optimization (SEO) as your current site. If SEO services have been performed on your current site, we would ask that you have a discussion with your current SEO provider about the rebuild and we may ask that you connect us.

Note: If you would like to be connected with an SEO expert, we would be happy to refer you to a few companies we respect.

Child Theme / Parent Theme

Search Engine Optimization is the active service of enhancing your website to perform well on search engines. This means that when someone types in a search that pertains to your business or service on a search engine (eg. Google), your website is more likely to appear as a top choice in the search results. Bridgetown Marketing is NOT an SEO company, nor are we SEO experts. Our sites are built with clean and healthy code that works as a wonderful blank canvas for your SEO provider.

If we are redesigning your site, there are a few things to keep in mind. We cannot guarantee that the new site will retain the same level of Search Engine Optimization (SEO) as your current site. If SEO services have been performed on your current site, we would ask that you have a discussion with your current SEO provider about the rebuild and we may ask that you connect us.

Note: If you would like to be connected with an SEO expert, we would be happy to refer you to a few companies we respect.

Header / Footer

The Header of a site lives at the very top. It is often times a banner image of some kind. 

The Footer of a site lives at the very bottom of the page. It will usually house the copyright information for the site, along with credits for the designer/developer and sometimes a link to the privacy policy.

Responsive Design

Responsive design is coding that allows your site to adapt to the size of screen on whatever device the user is viewing it. Common standards require responsive design because so many users are viewing website on their cell phones and tablets.

Opt In

An Opt-In is a section of your site used to gather user information. This information (email address, name, phone number) can be helpful in further marketing efforts. Often times an Opt-In will connect with an email marketing platform and the user will receive some sort of Free material for having subscribed.

Search Feature

A Search feature will usually be used on a site with a lot of content. This allows users to type in what they are looking for and will navigate them to a page of results specifically from your site.

Slider / Slideshow

A slider can be automated or manual. You might hear it referred to as a “slideshow”. It is series of images that rotate either automatically by a designated amount of time per image, or on the click of a left or right arrow.

A slider can also be used to rotate through text, for example a rotation of testimonials.

 

Forms

A form allows users on your site to contact you without you having to provide your email address publicly. An example of this could be a contact form, but you can also use a form for things like event registrations or newsletter subscriptions.

Toggles

This is a way of offering a lot of information on your site without overwhelming the user. The title of a topic is displayed with an icon to expand and see more information about that topic.

HTML

HTML (Hypertext Markup Language) is a coding language used to create the content on the pages of your website. It is the coding that tells a site when a new paragraph should start or when something should be in a header font, etc. 

JavaScript

Javascript is a coding language that allows you to create complex features and functionality on a site. Anytime a website does more than just display static content, Javascript is the reason why. An example might be the function of a button. You can click it and something happens. 

PHP

PHP (Hypertext Preprocessor) is a coding language. Similar to JavaScript, it pertains to the function of a site. The difference is that PHP happens on the server side while JavaScript happens on the user side.

An example of the function of PHP could be using a website to help find information. Rather than housing ALL of the information on the site itself, you can have a website that is associated with a database. PHP is the language used to pull the information you search for on a site, from the database on the server.

Module

This is a Divi theme specific term. It refers to the different ways that content can be displayed on the site. Examples might be an image module, or a text module or a form module.

Redirect

Search Engine Optimization is the active service of enhancing your website to perform well on search engines. This means that when someone types in a search that pertains to your business or service on a search engine (eg. Google), your website is more likely to appear as a top choice in the search results. Bridgetown Marketing is NOT an SEO company, nor are we SEO experts. Our sites are built with clean and healthy code that works as a wonderful blank canvas for your SEO provider.

If we are redesigning your site, there are a few things to keep in mind. We cannot guarantee that the new site will retain the same level of Search Engine Optimization (SEO) as your current site. If SEO services have been performed on your current site, we would ask that you have a discussion with your current SEO provider about the rebuild and we may ask that you connect us.

Note: If you would like to be connected with an SEO expert, we would be happy to refer you to a few companies we respect.

SSL

SSL (Secure Sockets Layer) is a “key” that is applied to a site and helps a user trust that the site is secure. The technical details behind this go deep into robot language. In short – you can apply a certification to your site that will make it more friendly to users AND more preferable to search engines.

PNG

This is a file type for uncompressed images or graphics and is what you will use to produce an image with a transparent background (your logo!). 

Vector File / Graphic

Other image files types are made up of pixels (small dots of color). Vector files use a mathematical formula so that when an image is resized it doesn’t look any different or lose any of the original quality.

Favicon

A favicon is the small icon that appears in the tab of the web browser you are using. It usually sits to the left of the Title of the website.

Malia Tippets keeps an educated eye on shifts and trends in the world of website design. She focuses on creating an online home for your business that directly connects your business with your ideal clients.